We create projects that fuse creativity and football and help to change peoples’ lives.

  • VYD exists to educate, inspire and develop people into being the best they can be both on the football pitch and in society, in an inclusive, creative, fun and non judgemental environment.

    We provide educational, health, developmental and fun experiences and opportunities through football related activity delivered by experts in football coaching, management and marketing.

    VYD was formed after owner, Gary Pleece, who is club founder, president and youth chair of Montpelier Villa FC, recognised the opportunities and possibilities that football provided to the community in Brighton & Hove. Far from being just a place where people just played football, he recognised that, pitched in the right way, football could be a force for change and good – as well as fun. From providing opportunities for homeless people to get their lives back on track, to giving low confidence children the necessary framework to build their self-belief, football has the power to change lives and deliver positive change.

    Gary works closely with VYD’s Football Mentor and Zona Football Lead Coach, Kevin Green, an experienced coach who has worked at professional academies in Norway and Spain and has a dynamic and creative outlook on how football should be taught and coached. Together, Gary and Kevin devise the projects that VYD delivers into the community.

    Football provides so many positive outcomes that people can take on and use in life; from working as part of a team, communication with others; developing relationships; getting and staying healthy, reducing isolation and obestity. Through our experience in design, marketing and business generally, we have created innovative ways that people can combine football with creative projects to drive participation and ignite a love of the game for life. We also introduce the creative industries to young people through our Grafix Football scheme (coming soon), where we help people discover their inner artist and fashion designer.

    VYD helps young people and marginalised adults to build confidence as well as giving them a chance to express themselves in a creative and inspiring environment. In short, we make lives better.

VYD’s creative football activities engage and benefit people in so many ways; from becoming more fit and healthy, learning about and tackling nutritional and mental health issues, becoming more socially confident, developing football skills as well as being introduced to new and exciting education pathways such as art, design and marketing.

Featured Project


Traineeships in football

We work with local colleges to provide football based opportunities for young people aged 19+

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